Tuesday, December 06, 2022

Research Shows Global Shopping Trends Across Generations

SmarterCX Team
October 20, 2017

[rt_reading_time label=" " postfix="minute read"]

A recent survey commissioned by Oracle and conducted by research agency Morar Consulting reveals the evolving shopping trends and desires across the generations – namely Millennials and Baby Boomers – when it comes to shopping in-store and online, and the role of technology in these retail customer experiences.

13,250 consumers were surveyed across Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK, and US.

Millennials vs Baby Boomers shopping experiences

The study, entitled “Retail Today Defined By The Power And The Money”, illustrates the differences and similarities across age groups including the desire for an omnichannel experience, the use of technology to either purchase or check product information, and satisfaction levels with shop staff’s product knowledge.

Read the full study: “Retail Today Defined By The Power And The Money

SmarterCX Team
The SmarterCX team is comprised of subject matter experts, writers, artists, designers, and CX professionals who are dedicated to building a smarter customer experience.
SmarterCX.com by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.